Case Study 2024 Aeroscan

AERO SCAN

Precision Drones Brand Identity

Client Aeroscan
Category Tech / Geo
Focus Identity & Logo
Year 2024
The competition brieftopdesigner.cz · 51 entries · my proposal #21

A logo competition: a drone start-up that wants technology to look after nature.

AEROSCAN s.r.o. flies drones mostly for the green sector — precision agriculture, forestry and park care — plus photogrammetry, LIDAR, 3D models and courses for future pilots. The brief asked for a timeless logo that connects technology with care for nature, ready for social media from day one.

Simple.Memorable.Works on a drone.

The brief in three lines

The client wanted

Drone shapes as inspirationSubtle nature hintsSharp lines + soft shapesWorks large and small

Colours

Sky blueGreyGreenBrown

Off-limits

Nothing generic or dull — and no AI-generated elements.

THE BRIEF

A complete brand identity for a startup at the intersection of precision technology and the green sector.

Aeroscan specializes in unmanned aerial works — precision agriculture, forestry scanning, and environmental data collection. They needed a brand that felt simultaneously high-tech and nature-rooted.

BRAND VALUES

Core
Philosophy

Precision
01

Calculated mapping, down to the centimeter.

Every data point earned.

Sustainability
02

Empowering forestry with vital environmental data.

Supporting ecological balance.

Technology
03

State-of-the-art unmanned aerial systems.

Driving modern insights.

SHOWCASE

Brand
Showcase

Bringing the identity to life across physical and digital touchpoints.

Aeroscan Social Post
Social Media — Post
Primary Logo Primary Logo
Brand voice — topographic lines and the core square
Brand Asset
Design Insight
“A brand that scans the sky must feel precise on the ground.”
USB Drive Mockup
Merchandise
Applications

Logo on Photo Assets

VISUAL IDENTITY

The Core
Square

The central square symbol represents a precision scanning point — the drone's focal moment. It creates visual tension and serves as a flexible building block for patterns and system scaling.

Aeroscan animated logo
FLEXIBLE ASSETS

A living,
modular system.

The brand isn't static — every shape is derived from the core square, enabling infinite combinations across all touchpoints.

Modular Scalable Flexible
Brand Assets
Grid Unit
Core Unit
BRAND SYSTEM
Colour System

Brand
Colors

Hover to reveal the precise values behind each tone.

Primary

Tech Orange

Primary
HEX#E67B11
RGB230, 123, 17
CMYK0, 46, 93, 10

The high-energy core of Aeroscan. Used for primary actions, critical data highlights, and the brand's main identifier.

Secondary

Eco Green

Secondary
HEX#364B22
RGB54, 75, 34
CMYK28, 0, 55, 71

Grounded in nature and ecology. Represents the environmental sectors and forestry that the technology serves.

Support

Aero Blue

Support
HEX#A4C3E0
RGB164, 195, 224
CMYK27, 13, 0, 12

The open sky above. Used for data overlays and atmospheric depth.

Neutral

Drone Silver

Neutral
HEX#DFDFDF
RGB223, 223, 223
CMYK0, 0, 0, 13

Precision hardware and clean surfaces. Used for backgrounds and structural balance.

Background

Carbon Dark

Background
HEX#0F0F0F
RGB15, 15, 15
CMYK0, 0, 0, 94

The primary canvas — creates depth, focus, and premium brand presence.

Typography System

Brand
Typefaces

Two complementary typefaces working in harmony — one structural, one expressive.

primary typeface
Aa

CABINET GROTESK

Variable
secondary typeface
Aa

INTER

300-700
The proposal

The whole proposal,
in one scroll.

The brand sheet I submitted to the competition — keep scrolling and it scrolls with you.

AERO·SCAN — proposal #21
LogoBrand voiceFontsColoursLogo on photo

AEROSCAN

Brand Identity · 2024
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