MasterkaExample
Aeroscan — one shape,
every size.
Tereza Mašková05 / 06
Karusel (1080 × 1350 px) — 2 sady po 6 slidech: editorial a aura. PNG pro Instagram, carousel.pdf pro LinkedIn dokument. Každý slide má stejnou kostru: lišty, folio, progress. Najetím se přehraje animace.
Before choosing fonts or colours, write one sentence about how the brand should feel. Everything else follows from it.
Shrink it to a favicon. If it falls apart, simplify — details belong to the big version, not to the core mark.
Test the mark in pure black and pure white first. Colour and light are a bonus, never a crutch.
A brief, a workshop and honest questions about who the brand is for.
Moodboards and three distinct directions — before choosing one.
Motion rules, logo animation and the first real applications.